Hello friends, in today’s article we are going to talk about how to promote on Instagram. To promote on Instagram, you have to do two settings, friends, if there is no option of promotion in Instagram, then you have to make your Instagram account professional.
For promotion in Instagram, as I told you, you will have to do some setting, what is that setting, we will tell you in today’s article.
What is Instagram Promotion?
Instagram promotion is a feature that allows you to convert favorite Instagram posts, stories or highlights into sponsored ones for a period of time. Such posts usually look similar to feed posts, but can be identified by a “sponsored” tag that appears below the Instagram handle. Friends, in simple words, promoting a brand or product with the help of Instagram is called Instagram promotion, it is also called Instagram marketing.
How to do paid promotion on Instagram
To promote on Instagram, first of all, you have to go to the setting of Instagram, after going to the setting, you have to click on the account option, after going to the account, you have to go to sharing to other apps, after that you have to share your Instagram with Facebook account. To link, you have to go to Facebook, you have to go to the page option in Facebook, after that you have to go to the option of more, after that you have to go to the setting, after going to the setting, you have to You will get an option of Instagram, by clicking on it, you have to connect Instagram with Facebook, you may also have a security code to connect.
After connecting Instagram with Facebook, now you are not seeing any promotion option in your Instagram, then you will get to see the promote option in any post of your instagram, you can click on that promotion or promote option. After clicking on it, if you have done any promotion earlier, then it will be visible, otherwise you will have to click on create a post or choose a post and after that you can select your post, after doing all this, you will move to the next page. Go there you will see Select a Goal page in which you will get to see 3 options.
1. More Profile Visits
2. More Website Visits
3. More Messages
Now you have to select any one of these three options and select that option which you want to promote. After selecting an option, a new page will open, in which you will get to see Select a Target Audience, in which you do not have to select Automatic Audience, rather clicking on Create a Own is a better option, after that Audience Name, Location, Interests, Age After filling \ Gender, you can select the new page Budget and Duration in front of you.
If I tell you my point, I started the promotion, then I did it for 1 day with a budget of only 80 rupees, in which I got 3k to 7k reach, it happens that the more the budget increases, the more reach we get.
After all this is done, the review page will appear in front of you, in which you will get to see Goal, Audience, budget and duration as well as payment option, now you will have to add funds in this, you will get many methods of payment like Credit Card. , Debit Card, Paytm, Net Banking, UpI You can pay in any way and at least you have to add a minimum amount of Rs.80.
Both the features are used to increase brand visibility and sales, here are the key differences between Instagram promotion and Instagram ads.
Post creative
Instagram Promotions can be used to drive sales for an existing post or story on your feed through the Instagram app only.
Audience insight
Instagram promotion allows you to select your target audience based on age, location and broad interest.
How do Promotions Work on Instagram?
Here we will cover exactly how to promote an Instagram post and an Instagram story. Before we begin, keep in mind that the Instagram promotion feature is only available for business accounts. If you don’t already have a business account, it’s imperative to create one before proceeding.
You can also convert your existing Instagram account to a business account with the following steps:
Step-1: Log in to the Instagram app and go to your profile by tapping on the profile icon at the bottom right.
Step-2: Click on the three bars at the top right. Next, click on “Settings”.
Step-3: Click on “Account” and scroll to the bottom of the page. Then click on “Switch to Professional Account” and follow the steps to finish setting up your business account.
How to Promote an Instagram Post
You can choose any post from your feed to promote, but the best strategy is to choose from your best performing posts. Then, follow the steps given below:
Step-1: Log in to your account on the Instagram app and go to your Instagram account’s profile by tapping on the profile icon at the bottom right. Then tap on “Promotion”.
Step-2: The app will automatically select one of your top performing posts to promote. You can go with this suggestion, or tap on “Select Post” to select your favorite post from your feed. Once you have selected the post you want to promote, click on the icon on the sub right corner or “Next” to proceed further.
Step-3: Select your target from the list options. Select “More Profile Visits Only” if you want people to watch more of your videos and follow you.
If you want more people to drive more traffic to your website, select “More website visits”. You will then be given the option of adding a link to your website and a call to action in your post.
Then, click on the icon or “Next” in the top right corner to proceed to the next steps.
Step-4: Next, select your target audience for your promoted niche. If you choose “Automatic”, your posts will be targeted to people who have accounts linked to the profiles of your current followers.
Step-5: Toggle the sliders to choose the amount you want to spend to reach your post ( Budget ) and how long the promotion should run. Click on the icon or “Next” in the top right corner to proceed.
Step-6: In this last step, you will be able to review your post. If your account isn’t linked to a Facebook business, you’ll need to add a payment amount in the “Payments” section before proceeding. Next, select “Create Promotion” and you are done!
Once you’ve created a promotion, your post is labeled as “under review”. Once your promotion has been accepted by Instagram, you’ll get a notification in your feed. Once the ads have started running, you can use the Ads button on your post to see how the promotion is performing.
How to promote Instagram Stories?
You can promote Active Stories and Stories that are shown in your Highlights. However, keep in mind that you can only use certain tappable elements such as hashtags, mentions, polls, and location tags. Stories containing GIFs, emoji, music and similar elements are not eligible for Instagram promotion.
Step-1: Log in to the account on the Instagram app. Tap on your profile picture to access your story. Then tap on the three dots at the bottom right and select “Promote”. If you want to promote any old or archived Instagram Stories, go to your profile and tap on the three dots at the top right. Select “Collections” from the drop down menu to access your favorite stories.
Step-2: Select your target from the list options. You can choose whether you want to drive more profile visits, direct people to your website, or encourage more inquiries from potential customers through messages. Click on the ➔ icon or “Next” at the top right corner to proceed to the next step.
Step-3: Next, select your target audience for your promoted story. If you choose “Automatic”, your posts will be targeted to people who have accounts linked to the profiles of your current followers.
Step-4: Toggle the slider to select the amount you want to spend promoting your Instagram Stories (Budget) and the number of days the promotion will run (Duration). Next, click on the icon or “Next” in the upper right corner.
Step-5:
In this last step, you will be able to review your Instagram Story promotion. If your business account isn’t linked to a Facebook business, you’ll need to add a payment amount in the “Payment” section before proceeding. Thereafter, select “Create Promotion” to complete the process.
Your Instagram Story Ads will run once it has been reviewed and approved by Instagram. The story on your profile will disappear after 24 hours. However, it will still run as a Promoted Story for the duration you set.
Conclusion:- Friends, I hope that in today’s article, you have got to know a lot about Instagram promotion, if you still have any question related to it, then you can ask me in the comment section and so on. You will continue to get knowledge from our article!
